Does your brand ignite passion and commitment?

Jim Collins explains “Purity of mission— be it about educating young people, connecting people to God, making our cities safe, touching the soul with great art, feeding the hungry, serving the poor, or protecting our freedom—has the power to ignite passion and commitment.”

Collins, Jim. Good To Great And The Social Sectors: A Monograph to Accompany Good to Great (Kindle Locations 233-235). HarperCollins.