Does your brand ignite passion and commitment?

Jim Collins explains “Purity of mission— be it about educating young people, connecting people to God, making our cities safe, touching the soul with great art, feeding the hungry, serving the poor, or protecting our freedom—has the power to ignite passion and commitment.”

Collins, Jim. Good To Great And The Social Sectors: A Monograph to Accompany Good to Great (Kindle Locations 233-235). HarperCollins.

Are you a leader or a follower?

Are you a leader or a follower in your field? This social experiment demonstrates the power of being a leader. Prior to the one guy standing in line, no one stopped, no one got in line. Now imagine if this line went to somewhere great! Are you leading people to something great or are you merely following others’ lead?


Posted by Jason Shofner ShofnerMPA

Welcome to!

Welcome to the new StelloSoft website! Our company was formally established in June and we are already busy helping clients build their brands in the community. Please stay posted to this page as I will be developing and posting educational material here in the upcoming months.

Please contact us if there is a marketing topic you would like see discussed on this site. Fight on!

Posted on Sept. 18, 2014 by Jason Shofner ShofnerMPA